Having positive online reviews validates customers’ interest when searching for a product or service. Therefore: Google Reviews Influence Conversions and Sales As a business, you too can benefit from these reviews by hearing your customers’ feedback and making necessary improvements. Reviews serve as a guide to properly evaluate businesses and make the right choice about products and services. Last year, 92% of consumers used the web to search for a local business, while 82% read online reviews for local establishments. Google Reviews Build-up Credibilityįor customers, Google reviews are as equally valuable as a word-of-mouth recommendation. Knowing how to improve your local SEO would make your business more visible and more accessible in the area your customers are actively searching for. Typical local searches not only include information about “what” (name of the product, business category, and keywords) the site visitor is searching for but also the “where” information such as the city name, street address, and postal code. Local searches help businesses promote their products and services to local customers in real-time. One of the main benefits of having positive online reviews is a boost in local search ranking.

These are some of the reasons why Google reviews are important for businesses: Google Reviews Improve Local Search Ranking

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